mسhKiLa^®Is intended to provide a new way of expression by respectful ideas / situations that are represented within wearables, from T-Shirts to Shoes going through cups, hoodies & underwear.

The – Idea – is to join and help the changes that Saudi Arabia society are experience during the last decade, by capturing the experiences & situations that those changes are generating and merge them with humor sense to normalize the impact on the actual society.

The – Respect – is one of the more important concepts that we keep in mind during the design process, and we want to involve the authorities to approve and support the designs as well as suggest designs such as special events / dates, ad hoc campaigns, etc.…

– NFT (Non-Fungible Tokens) – will be an important part of the project with the initial idea that each of the goods that we produce and sell physically will have their homologous in the different Metaverses.